April 2017
European Middle Class Calculator
- Client: Pew Research Center
- Description: Conceptualized, designed and art directed a series of eleven tools that calculate the income tier based on income numbers for eleven European countries. Each country's calculator is anchored by a custom line drawing illustration of that country's capital city, and the instructions and results screens are presented in that country's primary language. The results screen includes four custom-designed, responsive charts based on that country's data and the first positions the user's income on the income tier scale. This tool was intended to promote a report on the European middle class and further Pew Research Center's global outreach by targeting audiences in individual Western European countries. Developer: Ben Wormald Web Producer/PM: Stacy Rosenberg