May 2017
Pew Research Center Brand Identity Redesign
- Client: Pew Research Center
- Description: Developed creative brief and request for proposal to develop a new digital-friendly brand identity, beginning with a new symbol to be used alongside the type mark and as a social media profile image. Engaged with logo design firm Chermayeff & Geismar & Haviv and a small team of executives to develop an appropriate, beautiful and flexible mark that conveys Pew Research Center's values. Symbolizing light and illumination, it reflects the Center's commitment to bringing facts to light and illuminating the truth to inform the general public. It is unique and recognizable, and works across many contexts. Identity firm: Chermayeff & Geismar & Haviv, Art Direction: Diana Yoo